Online Marketing

If you're website isn't doing much more than displaying a few pages for the odd customer then you have to ask yourself "Am I really getting the return I deserve from my website?" If you search for keywords that relate to industry in the search engines and you're no where to be found, the chances are your potential customers aren't finding your website either.

Search Engine Campaigns

But the truth is with more and more websites released every day, people are becoming more and more reliant on search engines to find what they are looking for. Let's review the basic reasons for exploring a search engine campaign:

• More then 90% of the web site visitors come from the search engines;
• Advertising campaigns on the Internet are relatively cheap in comparison with others;
• Gaining a competitive advantage on your opposition who do not have an optimized web site;

Pay per Click Advertising A type of online marketing campaign or service which applies a Cost Per Click price to relevant key phrases to easily and accurately calculate positioning, online marketing costs and ROI for your website. As opposed to a Maintenance or Optimization SEO campaign, the client only pays for the traffic that is provided, based on the agreed CPC. Examples of such services include Google Ad words and Overture.

Search Engine Optimization Search engine optimization is the process of optimizing your web site code to be favorably listed in the search engines that use automated 'indexing robots' or 'indexing spiders' to add your web site to their index. First let's talk about search engine optimization. There is hidden text in every web page that is present specifically to make your site visible to search engines. It looks something like this:

This is what search engines see when they visit your site. How can we optimize the code? Meta tags, alt tags, comment tags, etc. There are many steps required to fully optimize a web site, and I perform all these steps when designing a web site!

Link Campaigns

Link campaigns involve getting other websites to link to yours. This usually involves a reciprocal link where you link back to them. Exchanging links with other web sites of similar or related content can be an excellent method of attracting new visitors to your web site. Apart from the advantage of getting new visitors from a related web site, you will also increase your link popularity or relevance in some major search engines - an absolute must for getting a higher search results ranking.

Email Marketing

Permission based email marketing is an effective marketing medium that can offer immediate responses and effective ROI. Thanks to advanced tracking solutions, email marketing offers much better feedback and reporting thank traditional mail marketing.